Social Media done right: Cerebra & Vodacom

Two weeks ago I was privileged to be invited along for an instawalk with Cerebra and Vodacom.

We took to the skies. We had sunset burgers and G&T’s on a downtown rooftop.

If you’ve ever doubted the power of social media, consider that this one afternoon yielded a pool of 194 photos, 183 @mentions from 35 unique Instagram sources, with a total combined online reach of 4 million people – 2.8 million on Instagram and 1.1 million on Twitter.

If you’ve ever doubted the power of social media, you need to watch this:

You should also read the resulting blog posts:

camera.obscura

2Summers

Just A Geek Doing Life

Cerebra